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BUSP IC Summer Book Club  

Last Updated: May 24, 2013 URL: Print Guide RSS Updates
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Summer 2013 Book Club Overview & Titles:

The Business/SPEA Information Commons will be hosting a summer book club via Twitter starting June 3, 2013. Follow @IUBSIC for full details and announcements. Below are the four titles (with descriptions) that we will be reading. Our schedule (although you may read and comment on the titles at any time):

June 3-16               Discovering the Soul of Service

June 17-30             Moneyball

July 1-14                 Who Moved My Cheese?

July 15-28               Zag

During each two week period, we will read and provide thoughts, comments, and notes via Twitter (hashtag: #IUBSICreads). We may even tweet out a book club question or two! Join us in reading and adding your own tweets. Or, if too busy to read, follow along to gain some insight from each of the titles. 

Have questions? Contact the Business/SPEA Information Commons at or 812-855-1957. You can also use our chat service located on this page.

Cover Art
Discovering the Soul of Service - Leonard L. Berry
Call Number: HF5415.5 .B478 1999 (Business/SPEA IC Stacks)
ISBN: 0684845113
Publication Date: 1999-02-12
"In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.

From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company" (overview from

Cover Art
Moneyball - Michael Lewis
Call Number: GV880 .L49 2003 (Business/SPEA IC Stacks)
ISBN: 0393057658
Publication Date: 2003-06-17
"Billy Beane, the Oakland A’s general manager, is leading a revolution. Reinventing his team on a budget, he needs to outsmart the richer teams. He signs undervalued players whom the scouts consider flawed but who have a knack for getting on base, scoring runs, and winning games. Moneyball is a quest for the secret of success in baseball and a tale of the search for new baseball knowledge—insights that will give the little guy who is willing to discard old wisdom the edge over big money" (overview from

"Every expert will tell you that the keys to running a successful business are recognizing talent, retaining talent, negotiating, and budgeting...What Michael Lewis succeeds in doing is telling a fascinating success story that offers insight after business insight...The monster takeaway from this book is the need for new metrics. Find a new way to conduct your business that is lean and creative" (from "The 100 Best Business Books of All Time).

Cover Art
Who Moved My Cheese? - Spencer Johnson
Call Number: BF637.C4 J64 1998 (Wells Library-Undergraduate Services Core)
ISBN: 0399144463
Publication Date: 1998-09-08
"With Who 'Moved My Cheese?,' Dr. Spencer Johnson, coauthor of the multimillion bestseller 'The One Minute Manager,' realizes the need for finding the language and tools to deal with change--an issue that makes all of us nervous and uncomfortable. Most people are fearful of change because they don't believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change" (overview from

One of the best-selling business books of all time.

Cover Art
Zag - Marty Neumeier
Call Number: HD69.B7 N42 2007 (Business/SPEA IC Stacks)
ISBN: 0321426770
Publication Date: 2006-09-20
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, 'The Brand Gap,' but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers" (overview from


Summer Book Club on Twitter:

The Business/SPEA Information Commons will be hosting a summer book club via Twitter starting June 3, 2013. Follow @IUBSIC for full details and announcements. We invite all to join us in reading and commenting on the works. Use the following hashtag: #IUBSICreads.


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